Work / People First
People First
An identity that puts people first
An identity for an HR firm in Abidjan, then the monthly social feed that keeps it alive.
The brief
People First supports organisations with recruitment, HR consulting and talent development. The firm needed an identity that earns the trust of executives while staying warm for candidates.
The answer
The symbol brings together a figure and a heart, held by an open circle: people at the centre, support all around. Midnight blue brings the seriousness of consulting, sunflower yellow the warmth of the relationship.
The social feed
Every month the identity carries on across social media: educational carousels on HR audits, posts voiced by the founder, key figures and training announcements, all with the same visual codes.
Deliverables
- Logo
- Variations
- Palette & typography
- Stationery
- Social media kit
- Carousels
- Community management
Next projectSmart Corporation
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