Money transfers, told as family stories

Static posts and motion videos for the African diaspora in Europe: referral offers, celebrations, tutorials and moments shared across borders.

Context: With Adamant Media
Sector: Money transfer
Discipline: Digital campaigns · Social media · Motion & video · AI production · with AI
Period: 2023 —

The context

At Adamant Media, I design visuals and videos for Orange Money Europe's regional campaigns. The audience: families living in Europe who send money home to Côte d'Ivoire, Mali, Burkina Faso, Cameroon and other African countries.

The approach

Simple messages, figures you can read at a glance, and faces the diaspora recognises. Each celebration (Tabaski, national days, back to school) becomes a reminder of what the money sent home makes possible.

Deliverables

Static posts
Motion videos
Campaign visuals
Country adaptations

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