Work / Hemma Collection
Hemma Collection
Elegance with character
A ready-to-wear label with bold prints. A sun as signature, a burgundy and powder-pink palette, and campaign visuals produced with AI under art direction.
The brand
Hemma is meant to feel confident, elegant and current. The symbol, a rising sun, punctuates every touchpoint; the serif typeface brings refinement, and white space does the rest.
The visuals
The collection pieces were staged in campaign visuals made with AI: settings, light and poses designed for the brand, then retouched and checked one by one.
Deliverables
- Logo & symbol
- Brand guidelines
- Palette
- Packaging
- AI campaign visuals
- Social covers
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